Blog

The eFitness blog is a place for free, thought-provoking, valuable content related to health club activities. We will cover everything from member retention and fitness programming to digital marketing and sales. We share winning strategies and best practices for health club operators. Go beyond just reading this blog, start implementing the recommended actions and you can expect to see improvements across all areas.

How much does your Health Club really know about each generation?

joehall, 15 Jul 2019

In this article, I seek to share my views on how Health Club Operators can really capitalise on the distinguishing qualities and characteristics which separate each generational group. 

We will look at the following cohorts; 

Babyboomers: –

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How to leave long-lasting impressions of your health club. 7 tips to guarantee your ex-members come back

joehall, 8 Jul 2019

For the last seven months, I have been travelling around Asia, mainly residing in Vietnam. Through living the expatriate life, I have seen a number of fitness facilities on the continent. I’d like to share with an experience I had with one particular club. 

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CONFIRMED: The No 1 way to collect member success stories all year round.

joehall, 1 Jul 2019

‘Oh my word, have you seen how much weight they’ve lost? They look like a different person.’

How many times have you heard that phrase or something similar? 

That’s the power of Before and After photos.

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How to kill your health club revenue with irrelevant marketing.

joehall, 1 Jul 2019

I’ve attended many fitness expo’s, conferences and seminars over the years, and it’s fair to say that most of the conversation around ‘marketing’ and ‘health clubs’ is concerned with customer acquisition, in other words, getting more members to join your health club.

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Popular

How much does your Health Club really know about each generation?

joehall,
15 Jul 2019

How to leave long-lasting impressions of your health club. 7 tips to guarantee your ex-members come back

joehall,
8 Jul 2019

CONFIRMED: The No 1 way to collect member success stories all year round.

joehall,
1 Jul 2019